FREE PRODUCT RESEARCH CHECKLIST
Research a product idea before you spend money on it.
A practical 10-minute checklist to help you evaluate demand, competition, margins, fulfilment, content potential and risk before deciding what to research next.
Free digital download.
What the checklist helps you evaluate
Demand
Look for evidence that people want the product and why they buy it.
Competition
Understand existing alternatives and the expectations they set.
Numbers & margin
Check costs, pricing assumptions and the room left for margin.
Shipping & operations
Consider fulfilment, delivery, returns and supplier reliability.
Differentiation & content
Explore what makes the offer distinct and how to explain it.
Risk
Identify uncertainties and requirements that need further checks.
How it works
01
Pick one product idea
02
Score the checklist
03
Identify what still needs validation
A starting point for better research
This is a research tool, not a prediction of sales or profit. Your score helps you decide what to investigate next. Validate demand, economics and relevant legal and platform requirements before committing.